A book about the importance of branding being read by a man

Branding 101 – Understanding Its Concepts and Importance

With so many companies doing the same business as you, how do you set yourself apart from the competition? In this blog post, we will explain the concept of branding and give you the best answer for “why do I need branding for my business.” What Is Branding? Branding is the art of setting yourself

Brand Is More Than A Logo – 3 Things That Shape Up A Brand

‘Brand’ is a term you will find associated with every product. But before this word became mainstream, it was only used for successful companies that had established themselves. Over time, people started to believe that brand is only a logo. However, there is more to it than you think. 1.  Brand Life-Cycle This might catch