Email marketing is not as easy as it may seem. From list building to converting customers, it’s complicated from the start till finish. Most companies drop cold emails without making a connection with their customers. This results in fewer conversions than email marketing actual potential. In this blog post, we will share 5 email marketing secrets that boost conversions.

5 Tips for Email Marketing In 2021

1.    Take a Personal Approach

Dropping cold emails without any context is a failed strategy in current times. The key to converting email list into regular buyers is by going personal. Every time you write an email, make sure the person who reads it feels like it’s written only for them.

2.    Actionable Subject Line

A dry subject line will not get attention from your targeted audience and, in turn, not produce the desired results. If you want people to open your emails, you should either target them emotionally, logically, or through scarcity. By creating some urgency, you can tempt your email recipients to view what’s inside, and you are half-way through the process of making them your customers.

3.    Check If Your Links Are Working

While email marketing focuses on bringing more traffic to your store, sometimes marketers add a broken link. This leaves a bad impression on the clients and also eliminates chances for a potential sale.

4.    Send a ‘Thank You’ Email

Customers love being appreciated. If they made a sale, send them a ‘Thank You’ email and add links to other products that go well with their purchase. This tactic increases your chances of making an upsell.

5.    Keep In Simple, Not Too Complicated

Email marketing content should be so simple that even a fourth-grader can read it. You can use online tools like Hemmingway to check your content level. An easy-to-read email has better chances of converting than a complicated one.

Ending Note

Those who think email marketing is dead don’t understand its potential. According to Mailchimp, the open rate for e-commerce emails is 15.68%, while the conversion rate is 0.27%. These numbers might seem small, but through email marketing, your message reaches a broad audience and repeat emails have a higher chance of converting.