As the new year approaches, its time to revamp your marketing techniques. Since most businesses have transitioned to the digital landscape due to COVID19, the new branding strategies will be more oriented towards online channels. However, this does not mean conventional means would be disregarded. In this blog we will share some of the best branding tips for 2021 so you can start you can adjust your business to new market demands.

1.  Think Outside the Box

The first step to branding startups in 2021 is to think outside the box. You need to discover new ways of promotion that take COVID19 into account.  For Example: Instead of paying for an expensive TV ad, you can promote your brand through delivery services that are very active in COVID-19

2.  Measure Your Brand Growth

This may seem too early, but it’s crucial to measure your achievements. If you don’t keep track of how many people you converted to your business in 2021, you will never know if your branding techniques are working.

3.  Do Market Research

Instead of wishing on shooting stars, branding startups in 2021 is all about research. You need to identify your marketing platforms reach and its conversion ratio. Only then will you be able to decide whether its fit to finance your current strategy.

4.  Timing Is Everything

Timing is everything for branding startups in 2021. Start collecting information about your competitors and see how they are doing in the pandemic. Find an opportunity they have issed and strike the weak point to come out on top.

5.  Prepare For The Wrost

There aren’t many chances of COVID19 going away anytime soon. So its best to prepare your branding strategies for the worst. Try to hit on the pain points of COVID19 and use them to leverage your brand by proving a solution.

6.  Embrace The New Color Psychology

While branding experts argue that plain and soft colors help customers memorize your brand, things are changing in 2021. The new year comes with the same novel virus but a different branding color scheme. Now its okay to stand out from the rest, because people are done with conventional branding techniques trying to pursue them. You can openly ue expressionist colors in your logo or packaging. Adding COVID19 related tips on the pack might also improve your brands position in 2021.

7.  Originality Is Everything

Bring your own flavor to your branding. If you stick with the basics, you won’t see much growth. Try doing something original and different from what other businesses are doing. For example, you can gather Uber drivers and paint their cars for free with your branding message. Nobody minds a free paint job, so take advantage of it.

8.  Craft a Story

People love stories. Branding startups in 2021 is all about helping people cope up with house arrest and the looming pandemic. Share your survival story or give your customers a chance to express their experiences on yopur digital channels. This can create massive brand value for your business.

9.  Turn Yourself into a Brand

The best way to brand startups in 2021 is to turn yourself into a brand. Instead of promoting your brand, you should focus on promoting yourself and how you came to build the product or service that you are selling. People need a story they can relate to an follow for success. So make sure yours is enticing.

10. Mix It Up

Speak about different elements of your brand story at different touchpoints. This will help you dodge repetitive messages to have maximum impact.

Wrapping It All Up

Branding startups in 2021 is very important. It’s the best way to increase your market worth and attract investments during these global financial crises. When your brand becomes popular, your share price will rise, creating more opportunities to expand your startup.