‘Brand’ is a term you will find associated with every product. But before this word became mainstream, it was only used for successful companies that had established themselves. Over time, people started to believe that brand is only a logo. However, there is more to it than you think.

1.  Brand Life-Cycle

This might catch you off-guard, but a brand has a life-cycle, from the day they are born till the day they are laid to rest. Think of the brand beyond a logo and a tagline.

A brand life-cycle that begins from the day it was established. Manging a brand is like raising a child into a grown adult. As the marketer building the brand, you will shape its personality and give it key features.

2.  Brand Personality

Every brand has a personality. You will agree with this statement after pondering over this question, “What personality does Coke have?” If you recall their messaging and advertisements, you can easily identify attributes that are more like personality traits. This is branding at its best. People can associate themselves with the brand personality, which aligns with the product’s attributes, i.e., being bubbly and having a distinctive sweet taste. Therefore, they continue buying it while being conscious of how bad carbonated drinks can be for one’s health. A positive brand personality generates brand loyalty, and this brings more and more customers.

3.  Brand Colors

Now that we have established that a brand is a person that has its own personality, surely this person would have a bunch of favorite colors. These are known as brand colors. Typically, a brand would have not more than 2-3 colors incorporated in its logo. Each color used in designing brands has a psychological effect related to it. This psychological effect is known as color psychology.