The role of brand image in marketing is to win the customers’ hearts and continue to do so. However, marketing and branding were not prepared for a worldwide shutdown. This has led to a decrease in revenue, and brand managers find themselves in crises.

If you are currently managing a high profile brand, you should focus on improving brand image in COVID-19. Here are 4 ways you can manage brands in COVID-19.

1.  Think As a Customer

Due to a global shut down, economies have suffered financially, and people have lost their buying powers. Reversing this situation as a brand manager is impossible, but you can play your part in it by managing brand image in COVID-19. Think of how your product can slow down the spread of COVID-19 and start targeting these points. Start by giving out your products for free and then capitalize on the market.

2.  Do Brand Collaboration

Managing brand image in COVID-19 is all about helping customers. So, why do it alone? Collaborate with different brands and start helping people selflessly. You can turn this into a regular practice after the pandemic settles and have a positive brand image for your organization.

3.  Focus On One Problem

It’s easy to lose track of your goals when helping out customers through tough times. However, you must stay focused on one problem that your brand solves during the pandemic. Embarking on multiple projects can ring false alarms for your customers, and the results might be adverse to your expectations.

4.  Build Trust

If you are a service-providing business, then you need to win your customers’ trust. This means going all out and showing your consumers how you work according to the CDC guidelines. Making videos and promoting them on social media can be a great way to score some attention.

Wrapping It Up

COVID-19 is tough for everyone, and your customers are not looking for sleazy sales pitches on their social media. Preparing your business for what’s to come after the pandemic is the right move. So, work on revamping your brand image and come out as a caring and helping hand for the consumer.