It’s been almost a year since COVID-19 has flipped our lives upside down, and brands are having trouble adjusting their marketing strategies for COVID-19. While traditional marketing strategies are not making much of a difference, organizations have started to think outside the box. Here are our 5 creative marketing strategies for COVID-19 to help you grow your business in the pandemic.

1.  Help Your Customers Selflessly

In these tough times, everyone is struggling for survival. The best way to lift your business is to plan for the future because the present is already ruined. If you start helping your customers selflessly, you can grow your sales when things get normal. So, give out free trials of your product and service. Although this tactic will decrease your sales, you will emerge profitable at the end of the chaos.

2.  Paid Ads Have Become Cheaper

Digital marketing is an auction-based business model, and almost all platforms sell keywords. Now that there is less competition among high ranked keywords, it’s your chance to capture them. Google ad clicks have seen a massive decrease in 2020. This is because fewer people are willing to spend money. If you start cultivating these keywords, you will emerge on top of your competitors when the pandemic ends.

3.  Consider Offering Payment Plans

Your customers are not at their maximum buying power. This is a crucial element in marketing. Market economics has taken a 360-degree turn, and people are more interested in saving money. To market your brand in COVID-19, you need to introduce payment plans to facilitate customers who can’t buy on the go.

4.  Offer Educational Based Training

There is no better time to diversify your income portfolio than in 2020. If your current product or service isn’t selling, you should immediately switch your market. Every company has someone who is exceptionally gifted with raw talent and skills. Use them to your advantage and launch education-based training programs. According to Forbes, people are interested in learning new skills in the pandemic to launch training courses if you sell a SAAS product.

5.  Geographic Diversion

There is no better time to expand your digital business to newer horizons. COVID-19 has different impacts on different nations. Even after the coronavirus’s worldwide spread, some countries have dodged the infected bullet. These nations have reported very few cases with the World Health Organization, and you can use this to your advantage by offering your services in these territories.

Parting Note

While the coronavirus has locked everyone in their homes, many analysts believed this would increase the buying and selling of goods and services. However, the results were the opposite of the expectation, and businesses are running out of capital day by day. If you implement the above-mentioned marketing strategies for COVID-19, you are most likely to see growth and stabilize your revenue.