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What is color theory

Color Theory and the Importance of Its Role in Visual Communications

Colors are an important part of our life, and they communicate different emotions and sentiments. Subconsciously, a lot of us are following the concepts of color theory. In this blog post, we will shed some light on color theory and its importance in visual communication. What Is Color Theory? Color theory can be defined as,

A brand loyal customer giving a review

What Is Brand Loyalty and How to Create Brand Loyalty for Your Business

We all want loyal consumers who stand up for the brands whose products and services they use. Such loyalty can be seen from die-hard fans of Apple and Samsung smartphones. This is something every brand dreams of, but only a few reach this point. However, if you know the answer to the question, “what is

Save money over time

5 Actionable Email Marketing Tips That Will Boost Your Conversions

Email marketing is not as easy as it may seem. From list building to converting customers, it’s complicated from the start till finish. Most companies drop cold emails without making a connection with their customers. This results in fewer conversions than email marketing actual potential. In this blog post, we will share 5 email marketing

A team of marketers sharing Top 10 Branding Tips for Startups in 2021

Top 10 Branding Tips for Startups in 2021

As the new year approaches, its time to revamp your marketing techniques. Since most businesses have transitioned to the digital landscape due to COVID19, the new branding strategies will be more oriented towards online channels. However, this does not mean conventional means would be disregarded. In this blog we will share some of the best

Social media apps on a phone in a woman's hand

5 Ways to Enhance Your Brand on Social Media

It doesn’t matter if you are a small or a large business. Every marketer has a desire to connect with their target audience and learn about their behavior. Social media is the best place to find your target audience and map their behavior. After you know what your customers want, you can point them to

A laptop placed on a grey table

10 Reasons Why Website Management and Maintenance Plans Are Important

With more and more businesses building their online presence, the demand for efficient, visually stunning websites is booming. However, most businesses fail to maintain sustainable growth via their website. This is because they don’t have a website management and maintenance plan. Websites require management and maintenance, just like physical stores. In this blog post, we

A brand specialists posing in front of a camera

Brand Specialist – 3 Reasons Why You Need a Brand Specialist for your Business

Many successful organizations you read about in Forbes have a brand specialist on board. If you have been wondering who are brand specialists and why they are important, you are in the right place. Who Are Brand Specialists? In simple words, brand specialists are the face of your brand These are either celebrities or influencers on

Manage Your Brand Image in COVID-19

4 Ways to Manage Your Brand Image in COVID-19

The role of brand image in marketing is to win the customers’ hearts and continue to do so. However, marketing and branding were not prepared for a worldwide shutdown. This has led to a decrease in revenue, and brand managers find themselves in crises. If you are currently managing a high profile brand, you should

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