Color Theory and the Importance of Its Role in Visual Communications
Colors are an important part of our life, and they communicate different emotions and sentiments. Subconsciously, a lot of us are following the concepts of color theory. In this blog post, we will shed some light on color theory and its importance in visual communication. What Is Color Theory? Color theory can be defined as,
- Published in Branding, Creative, Graphic Design
What Is Brand Loyalty and How to Create Brand Loyalty for Your Business
We all want loyal consumers who stand up for the brands whose products and services they use. Such loyalty can be seen from die-hard fans of Apple and Samsung smartphones. This is something every brand dreams of, but only a few reach this point. However, if you know the answer to the question, “what is
- Published in Branding
4 Ways to Manage Your Brand Image in COVID-19
The role of brand image in marketing is to win the customers’ hearts and continue to do so. However, marketing and branding were not prepared for a worldwide shutdown. This has led to a decrease in revenue, and brand managers find themselves in crises. If you are currently managing a high profile brand, you should