Brand Specialist – 3 Reasons Why You Need a Brand Specialist for your Business
Many successful organizations you read about in Forbes have a brand specialist on board. If you have been wondering who are brand specialists and why they are important, you are in the right place. Who Are Brand Specialists? In simple words, brand specialists are the face of your brand These are either celebrities or influencers on
- Published in Branding, Covid-19, Marketing, Social Media
4 Ways to Manage Your Brand Image in COVID-19
The role of brand image in marketing is to win the customers’ hearts and continue to do so. However, marketing and branding were not prepared for a worldwide shutdown. This has led to a decrease in revenue, and brand managers find themselves in crises. If you are currently managing a high profile brand, you should
Adapting to the Change – Different Ways of Marketing in COVID-19
It’s been almost a year since COVID-19 has flipped our lives upside down, and brands are having trouble adjusting their marketing strategies for COVID-19. While traditional marketing strategies are not making much of a difference, organizations have started to think outside the box. Here are our 5 creative marketing strategies for COVID-19 to help you