Most people think about websites as money-making machines that will automatically generate traffic and get sales. Let me tell you; this is far from the truth. In my countless years of experience in the marketing industry, I will tell you that SEO is not the only ingredient for a conversion-optimized web page. There is a laundry list of aesthetics that go into building a perfect website, and here are a few to get you on the right track.

1.  Visual Hierarchy

Let’s just say that visual hierarchy is the art of placing the right content or web element in the right place. Sounds simple, right? But it’s not. Visual hierarchy is a strategic process that guides the web visitor’s eyes and their every move. It’s like working your magic on the visitor, and their actions on your web would be exactly as you planned.

The process of visual hierarchy starts by understanding human psychology that iterates that people start seeing from left to right. So placing your ‘Buy Now’ button on the right after a good conversion-optimized call-to-action can result in massive sales compared to your previous website layout.

2.  Color Psychology

Ever thought why there is a red light at a traffic signal to inform you that it’s time to stop your car? It’s because our brain has understood that red color is a sign of danger, and passing the traffic signal will endanger yourself and others.

In the same context, if the call-to-action button on your website is in red, it’s time for a change. People tend to avoid clicking on the red button, especially if it reads ‘BUY NOW.’ A button like this comes off as a scam, and our predator instincts warn us from performing actions that involve interacting with red.

3.  Finally, Brand Consistency and Relevant Fonts

This one is a bit hard to believe, but trust me, my professional life has taught me that fonts play an important role in web design. Furthermore, brands that are consistent with their designs receive better results. So what is brand consistency?

Brand consistency is where an organization sticks to its roots. It’s more like giving the same message on all platforms through slight variations in design. Research has proven that brands with the same web design as their brand image have substantial control over their web traffic.

If you want to sell like crazy, you should maintain a consistent tone with the same font. From your brand logo to your digital platforms’ content, all of them should have the branding.