For small businesses, coming up with the right logo is a crucial step. This decision can’t be taken frequently. It’s best for you to know the three types of logos and which one is best for your business.

What Is a Logo?

A logo is a symbol that represents your company. In the long run, this symbol acts as brand recall and becomes the face of your organization.

The Three Types of Logo

Logo designing is an art that requires extensive knowledge of designing and marketing. Without a logo, your brand is incomplete, and your customers won’t be able to identify you from the competition.

1.    Watermark Logo

This style features a classic and everlasting logo style that only uses fonts. Watermark logos are attractive yet simple to design. However, they hold a deeper meaning. For example, looking at the FedEx logo carefully, you will notice an arrow pointing forward. These are subliminal triggers hidden within a logo. Most watermark logos are covert enough to hold a hidden meaning.

2.    Monogram Logo

If your company has a long name, you should go for a monogram logo. These are designs that use the first four-letter or a single letter of the company’s name. Monogram logo leaves a lasting impression, and this logo design is mostly used for fashion or creative brands.

3.    Combination Logo

When symbol and text come together, a combination logo is born. These logos are the best of both worlds and mostly used by top brands that don’t want to confuse their customers. A combination logo also prevents copycat brands from slightly manipulating your logo and selling cheap products by confusing the customers.

The Bottom Line

Choosing a logo for your company is not an easy decision. You must keep in mind that once a logo is created and launched in the market, you cannot change it. So, be wise and make the right choice.