Adapting to the Change – Different Ways of Marketing in COVID-19
It’s been almost a year since COVID-19 has flipped our lives upside down, and brands are having trouble adjusting their marketing strategies for COVID-19. While traditional marketing strategies are not making much of a difference, organizations have started to think outside the box. Here are our 5 creative marketing strategies for COVID-19 to help you
What Are the 3 Types of Logo? Which One Should You Choose?
For small businesses, coming up with the right logo is a crucial step. This decision can’t be taken frequently. It’s best for you to know the three types of logos and which one is best for your business. What Is a Logo? A logo is a symbol that represents your company. In the long run,
- Published in Branding, Creative, Graphic Design
Website 101 – Setting up An Online Presence for Conversions
Most people think about websites as money-making machines that will automatically generate traffic and get sales. Let me tell you; this is far from the truth. In my countless years of experience in the marketing industry, I will tell you that SEO is not the only ingredient for a conversion-optimized web page. There is a
Branding 101 – Understanding Its Concepts and Importance
With so many companies doing the same business as you, how do you set yourself apart from the competition? In this blog post, we will explain the concept of branding and give you the best answer for “why do I need branding for my business.” What Is Branding? Branding is the art of setting yourself
- Published in Branding
Brand Is More Than A Logo – 3 Things That Shape Up A Brand
‘Brand’ is a term you will find associated with every product. But before this word became mainstream, it was only used for successful companies that had established themselves. Over time, people started to believe that brand is only a logo. However, there is more to it than you think. 1. Brand Life-Cycle This might catch
- Published in Branding